As more and more people discover the value of Facebook ads the popularity continue to increase. Nevertheless, you would be spending your money unnecessarily of you do not use these display ads correctly.
Let’s look at 5 Winning Strategies or ways to improve your Facebook ads.
#1 Create & Test Various Ad Versions
It is essential that you create different version of your ad with minor changes in the design, pattern, text and so on. As soon as you have created these variations you have to run your test ads for duration of time. This is a means of knowing which ads are having most impact and reach on your target audience.
#2 Run the Ads for The Correct Period of Time
It is not advisable to take your ads down just because they are not performing as expected. There is what is called ‘ad fatigue,’ which every Facebook ads will definitely undergo that will lead to a decline in CTR. This occurs due to the fact that users have already seen your ad, so it loses its impact. In order for you to revise, recycle, remove your ads to get the most out of them it is needful that you constantly assess the ROI on your ads. Immediately you noticed your CTR is droping in performance that is the time to change your ads.
#3 Use Low-Friction Conversion
Ensure that you have a ‘single call to action’ on your landing page because Facebook ads drives users to your site. The use of single call to action helps in converting high number of people, If you have more than one single call tо асtіоn уоur соnvеrѕіоn rаtе wіll ѕtаrt drоріng.
#4 Drive Traffic to a Landing Page That’s Been Optimized
Traffic should be directed from your Facebook ad to your landing page so that you can capture leads. Remember to ensure that your ads is going directly to your site page and let your potential customer know what action is expected of them. If this is incorrectly done you will be spending moneyon ads unnecessarily.
#5 Don’t Drive Traffic to a Sales Page
It is not ideal to drive traffic to your sales page. If you do that people will click the back button faster than you can ever imagine. What you need to do is to offer them something they can sign up for such as newsletter, something of value for free and in exchange have them sign up. Once you offer your prospects something of high value for free that will be of help to them, your next step will be to work towards convert ing them to a paying customer.
Take advantage of these 5 winning strategies or ways to Improve Your Facebook Ads and see what they can do for you!