Facebook ads as a form of advertising is increasingly becoming very popular because of its effectiveness.
However, if care is not taken you will be so surprise on discovering that your Facebook ads bill within couple of days has ran into hundreds of dollars. This is the reason you must ensure you create a click through rate threshold.
Moreover, some ads certainly will outperform other ads. Therefore, one of the things you would not want to happen is to spend your money on ads that have poor performance. Obviously, this a good reason for you have a click through rate threshold in place for all Facebook ad campaign.
For instance, let’s pretend that you created ad campaign to get more people to your page in order to increase your fans at the cost of $0.30 per fan. Then at the minimum, the ad generated 3 fans and at the maximum bid was 21 fans and assuming that all of your clicks were converted to likes.
This means that the cost per fan ranges between $0.65 and $5.60 and you will discover that majority of them were at the highest end. The outcome would be to kill the ad for poor performance. If you had created a Facebook ad threshold you would have spent far much less.
It is needful that you determine the click through rate that you are comfortable with and thereafter do away with any of your ads that is performing below standard.
You will not forget in a hurry that when you set up your Facebook ad campaign you made available your credit card information with authorization to charge you credit card. Therefore, it is essential that you should know from the onset what you may be charged by creating a Facebook click through rate threshold.
Bringing visitors to your Facebook page, your website, running of promotion among others are made possible by Facebook ad campaigns. You are admonished to learn and understand how Facebook ads works to enable you have favorable experience that will make you have tremendous benefits of Facebook ad campaign. If you fail to learn and understand Facebook ad campaign and how it works, you will stand the risk of a very high charge.