How To Be Super Affiliate






And make the most money with only 11% effort.

Technique #1: Be a “BUM”

Unless you’ve been hiding out under a rock for the last several years, BUM marketing is the number one pick for a lot of beginner and advanced affiliate marketers.

Basically, the BUM marketing technique is about authoring articles on your niche topic and posting them to article directories. These

articles get scooped up by the major search engines like Google high in the search results related to your keyword choice.

The mystery to BUM marketing dwells in the keywords. Essentially, you need to discover keywords or keyword phrases that a high number of individuals are seeking on search engines which have modest competition or a low number of pages in the search results.

Beneficial keyword phrases are ones that have approximately a hundred searches monthly but less than 100,000 pages in the search results on the search engines.

This is how a good BUM marketing affiliate marketing campaign would go….

Let’s suppose you’re into “World of Warcraft” and you would like to sell a product about it. So you go to Clickbank to get hold of a product to promote. A “World of Warcraft” guidebook. There are bunches of these guides so it means individuals are purchasing them. (Naturally, the niche and product you pick can be anything; I’m just utilizing this one as an illustration.)

Next, you go over to and feel out what individuals are searching for on the search engines about “World of Warcraft”. Note that “World of Warcraft” is a.k.a. “WOW” so include that in your tests also.

A quick look will show that there are over 10000 searches for the term “World of Warcraft” and I understand without looking that there are going to be 1000000s of pages in the search results in the search engines for that term.

So let’s go farther down the list.

Remember, I want a keyword string that bears approximately a hundred searches a month. So I discovered this one: “world of Warcraft hacks” which has around 100 searches per month.

Then go to Google and search for the term “world of Warcraft hacks” to ascertain how many pages turn up in the search results. These other pages are your competitors so the smaller the better. there are about 700,000 other pages listed for the term “world of Warcraft

hacks”. Not bad.

But try “wow hacks”. Gets about 100 searches a month at the keyword site. So go to Google again… The results, only about 400,000 pages. Even better!

So we choose “wow hacks” as our keyword. It has the numbers we’re seeking and the term is absolutely related to what we want to sell, a “World of Warcraft” guide. Now all you have to do is author material containing your keywords “wow hacks” in the title and throughout the body of the content and post them to article directories.

Don’t overuse the keywords (keyword spamming) as this will damage your search engine rating and might get it rejected by the article sites.

Submit your articles to article directories. Your affiliate link goes in the resource box at the finish of your article. Add a little bit about yourself or your website and a link to your site. This can be your own site or your affiliate link.

NOTE: doesn’t allow a direct affiliate link, but that doesn’t matter. Continue reading about blogging and hub pages etc. to see how to bypass this. Most other article directories let you place a direct affiliate link in however make certain to study their terms of service first.

Technique # 2: Blog and Ping


You gotta love blogs! I’m not going to consume your time telling you all the dandy things about blogs or why they’re beneficial or why you require one. All you need to recognize is that you need one if you want to stand any chance of attaining income with affiliate marketing.

These days, everybody has a blog. So, if you’ve been hiding out under that rock again and don’t have yourself a blog so far, you had better get going over to or and get yourself a free blog.

But before you thrust up just any old generic blog, consider your purpose for it. Is it to market you? Is it to market a certain product? Is it to provide info on one certain niche topic? Is it going to be a news blog? A review blog? Pick your purpose 1st, then go and produce a blog. The idea comes 1st, then the blog.

 The riskiest thing you can do is hold a non-focused blog and barf up content in between all kinds of ads and banners and blinking lights. Visitors will be out of there fast.

So, you’ve got your tightly targeted blog……now what? This is where the merriment starts! Once you’ve selected your blog’s theme, the 1stthing you want is beneficial relevant material for your blog.

Remember those articles you composed and submitted to article directories? Place them on your blog. After that, you likely have a bunch of PLR articles on your computers also. PLR articles are a beneficial beginning point as you should rescript them as best you are able to before posting them. The search engines will reward you for unique material.

The chief thing is to add beneficial related content. Then you can add your affiliate links throughout the material. 

Stick in your affiliate links by hyper-linking some powerful keywords as your anchor text.

As the visitor scans and likes what he/she is reading, they’ll naturally click on your links to recommended products/offers, etc.

Use some words of your choice that become a clickable link. So rather than a raw link, words will be clickable.

Don’t stress too much about this as with the free Blogger and WordPress blogs, you can easily stick in hyperlinks in the material with a few clicks on the mouse with their rich content editors.

You might also want to add banner ads to your blog. Banner ads are just hyperlinked images. So when your visitor clicks on the image, they’re sent on automatically to the page that image links to, your affiliate offer!

The best place to add your banners is higher up. That is, the very top first part of your blog your visitor will see when they come to your website. The top is your “Income space”! More individuals will see the top fold than any other place on your page.

Update your blog with new content regularly and ping it! In brief, “pinging” is a way to tell other sites that your blog has been updated with new material. You should try to update your blog with new content at least weekly.

The search engines love blogs with fresh material. After you update it, ping it! You can use free multiple ping services to send pings.

Next is to submit your blogs fresh material to content sharing/voting sites. The biggest one would have to be You can submit news too but just make sure your material is quality or they won’t admit it.

A different way to market your blog is to join and take part in blogging communities like Posting beneficial material on your blog, pinging it and joining blog communities are just a few ways to get traffic to your blog.

Technique # 3: Emailing


Ok, utilizing e-mail marketing to market your affiliate links goes without saying. E-mail goes way back and is still the most beneficial way to promote any direct marketing offer, even though it’s getting harder to pull off successfully.

Before we even look at writing emails, it’s super important that you do something with your “raw” affiliate links. Raw affiliate links look atrocious in e-mails resulting in poor click-through rates.

Long affiliate links may also be broken up when wrapped in the e-mail body. And, raw affiliate links can be hijacked to make you lose out on commissions. You don’t want any of these things moving in the way of your readers clicking on your link.

Considering you don’t have a site of your own, there are a lot of free online url abbreviating services. A free, simple and quick one to use is

OK, now the 1st thing with authoring promo e-mails is the subject line. This will make or break your e-mail crusade. The opening move is to get the reader to open the e-mail, and that’s done with a thrilling subject line.

This is essential to a successful e-mail crusade. If you can seize your prospect’s attention by the “you-know-what” and get them to open your e-mail, you’ve got your foot in the door. It has to strike them like nothing else…virtually. Your subject line has to be better than the other’s in your prospects inbox for that day.

Don’t try to pull a fast one on individuals. We aren’t slow….right? After you have your friendly personal subject line in place, it’s time to write your e-mail body.

You should end the email with a  firm “Call to Action” The most beneficial way is to tell your offer in your subject line the way it is.

You should utilize the prospects first name in the greeting, then begin to introduce your offer. One golden rule of direct marketing is this.

The prospect only thinks “What’s in it for me?” That means you need to list advantages, benefits, advantages and more benefits in your email. Also, make certain to utilize the word “you” throughout your email. Using “I” sparingly gives the reader a sense of personal touch and humanness to the e-mail instead of sounding like a robot wrote it.

i.e. “Go and download this now and see an increase of ABC immediately!”, and add your affiliate link underneath.

Writing compelling e-mail copy is an art. It takes practice and beneficial e-mail copy will help your affiliate marketing efforts many times over poor email junky copy.

So where do you get a list of prospects to e-mail? You’ve probably heard a millionfold “the money is in the list”. It’s true, list owners can pretty much make income on tap when they mail out an offer to their list.

The lucky thing for you if you don’t have a list of your own, is that you are able to borrow one!

What I’m discussing here is buying e-mail advertising. You can do a search for “ezine advertising” on Google and consider a few.
With these services, you can send a few thousand “make money” interested readers with your offer. They can be expensive so you had better establish sure your offer is going to convert and make your earnings.

The other option is to acquire a list of your own for free. There are a  number of free downline/list building sites out there for “internet marketers” that are free to join and utilize. You don’t need a site, as you use their site to build your list. Some are:




You can sign up for these sites free and begin referring other people to the site with your referral link and they’ll go in your downline.

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How Outsourcing Can Help Your Business

There are a lot of merits to using the outsourcing style to keep the smooth running of any business mechanism and it is becoming more popular to seek this kind of help due to its positive contributions to the business as a whole.

The following are some of the reasons why outsourcing can benefit a business mechanism:

If a company had to explore the possibilities of setting up a separate department for a particular part of the overall work procedures needed for the project at hand, it ends up being a rather costly affair.

Perhaps the most important contributing factor would be one pertaining to cost.

This is mainly due to several issues such as the hiring of new staff, the availability of space for the new workers and the project they take on, the resources and possible assisting tools that may be needed and many more other connective elements.

All this, when measured against making the choice to use an outsourcing option, will in most cases prove to be cost effective.

The company can then focus all of its efforts in other areas, thus bringing the business to a more competitive level in the market.

More time can be spent on making the product or business more visible and thus garnering more revenue to the company.

There is also no need to have to file documentation that would otherwise have to be done on behalf of the hiring of the new badge of workers to serve in the project. This is a disadvantage when the services of the workers are only for a short period of time which does not. justify the efforts for the above-mentioned documentation process.


What you have to be careful about while outsourcing

 Faster processes can be expected, with the use of the outsourcing option, as the expertise provided will be based on the outsourced capabilities and contributions.

One of the foremost concerns when choosing to use an outsourcing company is the almost immediate loss of complete control over the functions and management of the particular part that is being outsourced.

Though outsourcing companies will do the job as required as their reputations are also on the line, the standards and mission that drives the customer may not be shared by the outsourcing entity as they have no vested interest in the outcome as a whole.

“ The outsourcing company’s concern would be the profits they make out of the service rendered ”

outsourcing company’s concern would be the profits they make out of the services rendered and the quality of their contributions and almost nothing else.

Most contracts drawn up between principals and the outsourcing company is done to the advantage of the outsourcing entity, therefore any problems that arise within the relationship and the work produced will require an outside mediator to handle and this will incur a further cost for the principal company.

Then there is also the fact that any additional requirements not originally stated in the contract would incur further costs thus perhaps making the whole endeavor cost ineffective as compared to doing it “in house”.

Security and confidentiality is also another factor to be considered especially when the outsourced work is of a sensitive nature. Competitors will be only too happy to indulge in an outsourcing company for information pertaining to issues that may prove to be of help to them. In most cases, loyalty is not part of the deal when outsourcing assistance is sought.

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Your Online Business Startup


Traffic is King. Period.

Imagine your shop in an abandoned shopping complex in a deserted town. Cobwebs are growing at every corner and you’ve wasted tons of cash in goods you’ve never been able to sell.

That’s what it’s like when your website has no traffic.

We know that it is important.

That’s why it is highly crucial that we spend at least 30% of our marketing efforts to draw traffic to our online businesses.

#1 :Free Traffic

For those on a shoestring budget, free traffic is definitely the way to go.

Even if you have a steady cash flow, the potential of free traffic sources in bringing you extra eyeballs shouldn’t be overlooked.

Free traffic is essentially drawing visitors to your site without having to pay for advertising fees.

There are several ways to draw free traffic to your site, such as:

-Article Submission

-Search Engine Optimization

-Link Exchanges

-Ad Swaps

-Offline Traffic Methods

Article submission basically involves submitting articles related to your niche topic to high traffic article directories so that people searching for information will find your articles, which leads them to your website through an author’s resource box.

Search engine optimization is the art of getting your page to the top of Google or Yahoo’s search engine by targeting high search volume “keyword phrases”.

Link exchanges are the exchanging of links between your site and other people’s websites so that visitors from the other site will visit yours and vice versa.

Ad swaps basically entail mutual promotion of 2 partners websites through email marketing or blog posts. When used correctly, can hugely benefit both parties.

Offline traffic methods deal with promoting one’s website through offline methods such as banners, flyers, direct response marketing and name cards.


# 2: Article Marketing

Article marketing was one of the most widely used traffic generation methods in the past and still is widely used today.

As mentioned earlier, it involves posting or submitting articles to article submission directories to draw traffic to your website.

Here are some commonly used article directories, which you can submit articles to:

-Ezine Articles (

-Article City (

-Article Alley (

-GoArticles (

Bear in mind, each of the directories has their own set of submission guidelines. So be sure to read and adhere to the guidelines of article writing if you don’t want your articles to be rejected.

Here’s how it works:

As a general rule of thumb, write an article ranging from 300-500 words (or more) which is unique, filled with keywords related to your topic.

Then, sign up for a free account at any of those article directories.  Make sure you create a solid author’s resource box which talks a little about yourself and has backlinks (one or two max) to your website.

Whenever you post an article and it is approved, your article will appear on the website directory along with your author’s resource box.

People searching for relevant articles will read your article, and from there if they wish to find out more information, they will visit your website.

For this matter, it is important that your article titles are highly optimized for keywords so that they can be found and also must be catchy enough to stand out from the crowd.

Example: 8 Goal Setting Mistakes You Should Avoid.

This is good because it contains keywords and also is eye-catching enough for readers to want to click on your article to read it.

Remember, content is key. You must have uniquely written content as plagiarized content are often penalized and frown upon. If your content is good, it will further entice the readers to find more information through the links to your website.

Here’s your job:

Consistently post 3-5 articles per week to multi-article directories and soon you’ll start seeing a steady flow of traffic coming into your website.

No. 3  SEO


SEO stands for ‘Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo.

The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal.

The first of all is in-site optimization.

Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.

For example, you should always include keyword phrases into the titles of your blog posts as this will help your articles get found by people who search for these phrases in the search engines.

However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be published.
The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off. Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicizes them. This is often favored as well.

Next is backlinking.

The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites – A move that is often frowned upon as may come off as “link farming”.

You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links.

Recently, a new trend has emerged in SEO which is social interaction. Which means people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts.

This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.

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SEO Skills And Mastery How To Get More Traffic With SEO

SEO Intro

There are several different categories that are related to the different targets available such as image search, local search, video search, academic search, news search, and any industry-specific vertical search.

The SEO is supposed to function as a virtual search engine, optimizing relevant information on behalf of a broad client list to ensure all possible and related information is available at the touch of a button or the click of a mouse.

In the ever fast pace of today’s business world, almost every individual depends heavily on the internet to source for the latest information in the shortest amount of time possible.

The SEO provides a great marketing strategy, whereby it considers how search engines work, and what people need, in terms of information, services etc, and then work towards providing the relevant information based on its target audience.

However, there is also a downside to the SEO known as the black hat SEO. This is really a poisoning tool, also known as spamdexing which can lead to problems which can sometimes be very serious indeed.

This is a very serious problem because much of today’s every system functions on some sort of computerized element and thus can be susceptible to negative elements.

The spamdexing usually tags onto keywords, links, or other article spinning to degrade, alter, or corrupt the search. Certain exercises are usually put in place to detect and remove these negative elements.

About Search Engine

Very simply put, search engines are mini computer programs which help the individual find specific information. As there is an infinite amount of information available online, without effective search engines which are designed for the purpose of finding such information, it would be almost impossible if not a monumental task altogether.

Utilizing the same basic principles the various different search engines work in a variety of specific ways to provide the information sought.

All this is done is the shortest and most efficient amount of time. In order to function at its optimum level, the search engines have to form a local database which is tagged to the internet.

Originally in order to be detected the search engines would identify keywords and titles but more recently a more comprehensive method of detection is used.

The current method used by the search engines is to index all of the text on every page and also any other related data linked to the original search. This method ensures a more efficient search for information rather than having to go around the internet every time a query is sent in.

The search engines create various databases by scouring the internet for any new information either linked directly or indirectly to the subject at hand and then compiling this information and channeling it to the relevant avenues being sought.

The search engine must access the value of each page for the words and information that appears on it. At its most elementary level, the search engine must keep track of the contents of each page and record that page as relevant for any potential search done based on the keywords it’s tagged to.

Thus in order to be fairly completive, each search engine will constantly come up with newer ways for weighting the importance or relevance of the information posted.

What you Need For SEO

For software applications and websites to be useful to whoever is accessing it, the information prepared and shared must be made available to all who are interested in or related to the search. The requirements should be as traceable elements and functions.

When gathering the relevant data for the requirements of SEO several factors should be taken into account such as the information required by the potential individual souring the internet and the users who really want to have their information or services tailored to the individual’s needs. Though not identical users who really want to have their information or services tailored to the individual’s needs. Though not identical both side’s needs have to be addressed in order for a successful connection to be made.

A lot of relevant information needs to be decided upon before a posting is designed. In some instances, the “space” for shared comments should be provided if it is deemed necessary for all parties connected to the SEO.

Perhaps information garnered from the comments regarding the products sold or competitors product would prove to be useful and relevant.

Some of the areas that can be explored are to create communities of interest, knowledge sharing, selling of products, sales of services such as consultancies, cleaning services, plumbing services, financial services, legal services, and many others. Creating further brand awareness and improving brand perception is also another tool that can be used in the requirements of SEO.

Conducting competitive analysis is also another function that can be linked to the requirements of SEO. Using pictures, charts or other specific functions of competing sites can be of tremendous advantage to the potential client and those viewing the said site.

The general idea behind gathering requirements of SEO should be to ensure revenue is earned, information is provided to the relevant users, sales lead are achieved, online registrations are facilitated without hassle are just a few to be mentioned.

Being aware of the importance of keyword research is beneficial to all parties intending to be connected in any way to the unlimited world of the internet. Being in the know definitely has its positive advantages some of which include knowing and understanding the ever-changing needs and interests of potential customers or internet users.

How To Do Keyword Research

The usefulness of this form of intelligence detention cannot be underestimated nor ignored. The keyword research can allow for predictions on shifts in market conditions and demands which directly affect the possible content that web searchers are always actively seeking.

Words or phrases that are typed into a search engine are liked in many ways to various different sites. The search begins as the keywords research tool is used to retrieve the desired or liked information from the various sites tagged.

The importance of the optimum use of the keyword is in the understanding of its value in directing as much traffic as possible to the sites listed.

The most important item to consider when conducting the keyword research is the judge if the keyword used is relevant to the content offered in the particular website.

Another is to consider if the potential searcher will manage to have their queries satisfactorily addressed. Then the issue of deriving financial rewards from the potential “hits” or visit the site should be addressed.

Having other advertisements tagged onto the site will also ensure further interest and thus contribute to possible financial rewards.

Doing some research or even investing in a sample campaign for optimum keywords may have unlimited benefits. The idea is really to be able to target as many searchers as possible in a limited amount of time.

This will then translate to a lot of interest in the site and perhaps further revenue from other interested parties who may want to be tagged to the successful site. All this is simply because the correct keywords were used.

Creating successful websites today can be very challenging indeed. Perhaps because it has now become a very competitive arena, websites now require a lot more thought and effort than previously imagined. Thus the need to be better informed of what it takes to create a successful website.

The proper use of search engine optimization is prudent if not essential. Most web designers are now more aware of the need to ensure the sites created are search engine optimized, and this is where some in-depth knowledge of SEO can be beneficial. Learning more about title and meta tag creation is just one aspect that needs to be seriously considered.

Title and Meta Tags

Understanding the importance of title tags is the difference between a successfully designed webpage or site than an unsuccessful one.

Basically, a title tag is a short and concise description of the site visited and it’s usually located on the top corner of the page. This is really important because it is what will perk the interest of the searcher to scan further into the site.

Thus it is very important to create a title tag that is attractive, SEO and people friendly. The idea is to use the least yet best keywords in the title tag to keep the searchers’ attention. Though this may be a little difficult to decide upon it is definitely a very important point to understand.

META tags are similar yet very different in its functions. The META tags are a useful item as it generally indicates to the searcher or spiders what to do with the site. Knowing the coding for META tags is useful as it helps to identify the keywords within the tag, however most search engine spiders no longer factor it into their rankings.

Customizing the tags to fit the individual website alongside the SEO principals can be done or alternatively using the robot text setting is also applicable.

There are several very important issues that need to be understood in the quest to being able to successfully garner the hits needed to any site. For copywriters, this is especially important and true.

Among the most important elements required in a search engine optimized website is the content. Any potential visits to the website are probably only interested in one thing and that is the content of the website which in reality is the words on the said site.

This also applies to the search engine spiders that actively move through the web pages scanning for the same thing.

Therefore if the content on the web page does not adequately match the keyword then the effort put into formulating the page would be wasted indeed.

Furthermore, the individual hosting the webpage runs the risk of being negatively listed. Thus the function of the copywriter is to create highly relevant yet unique content which has the quality that is able to attract clients. The uniqueness of the content will be the pulling factor.

Thus the function of the copywriter is to create highly relevant yet unique content which has the quality that is able to attract clients. The uniqueness of the content will be the pulling factor.

Creating content that is engaging, interesting and offers value to “surfers” will definitely keep the webpage popular and with a lot of hits.

Then this has to be followed up with information that is both “human” friendly as well as search engine optimized. The target keywords must be captivating to both parties. This popularity will help garner interest from other related websites which may recommend the said website to hits on their sites.

Bottom line is the more “hits” on the website translates to better exposure and this leads to better revenue. When this happens the added advantage garnered would be the search engines propelling the said website up in the ranking profile.

While all this is being done, it is important to always ensure the contents of the webpage are kept relevant. Also, the information posted must have a certain amount of credibility.

Integrating SEO Into Your Business

One of the most important elements to seriously consider when considering web page design is the presence it is capable of demanding. Having an unshakeable presence is definitely the most important element in ensuring maximum traffic to the said site. A steady stream of traffic will ensure the success of the website.

Sometimes individual seek the expertise of marketing services to provide the circumstance that will garner interest, while this is quite a worthwhile investment, it is only a temporary solution to boosting traffic to the website.

Most people don’t give enough attention to the importance of SEO in their business; as they are too busy concentrating on the core business issues. This is indeed a huge and sometimes very costly mistake.

Taking the time to understand and learn more about what the website intends to project will allow the better write up of solid SEO content. The integration of the SEO will then consequently ensures the said content is disseminated and socialized and generally create the web presence needed to ensure its staying power.

If the idea of integrating SEO into the business seems daunting, then perhaps generating as much interest as possible using other ways is also another way to use the SEO effectively.

Basically, the people who are involved directly in the actual content or topic of the website would be the best people to comment or blog about the website. This then generates the artificial interest needed to boost the hits or visits to the site.

Thus encouraging all those linked to the website to undertake the SEO and web marketing campaigns would be in the best interest of boosting the website as their views would be based on firsthand knowledge. The more postings are done on the site the better the exposure garnered.

Directory Submissions

Understanding the need to be listed or included in search engine and directory submission will allow an individual to decide if this particular avenue is worth pursuing.

Previously directories provided the valuable service of providing webmasters with new sites indexed or introducing links to create the popularity needed to a particular site.

However, of late, these services don’t seem to have the same impact or coverage it used to. The directories don’t seem to be as helpful in addressing these two arrears as effectively as in the past.

This coupled with the rising cost of submission fees have an individual’s listing done does cause a certain amount of apprehension on the part of the individual interested in being linked to the search engine and directory submission.

Generally, the directories are used as a strategy to help build links to ensure traffic flow which in turn heightens the popularity factor and thus causes further attraction to the sight.

This is, of course, an ideal scenario which should be the directories main function.

However when this is not evident the paying customer may end up losing confidence in the service provided, but if there is an interest in listing with the search engines and directories then the following should be exercised.

  • Find the appropriate category which best suits the individual content.
  • Ensure the directory identified best describes the said website
  • Review this thoroughly
  • Choosing the right category will ensure the quick approval and faster listing
  • Use the “suggest a site” link if in doubt
  • Ensure site is available round the clock
  • Be prepared to have the relevant information at hand – such as site’s title URL and a brief description.

If all the above is carefully followed the usual waiting period is about a week. If everything is in order and satisfactory then, the site will be admitted and featured as a legitimate site.


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Video Marketing Mayhem Learn How To Use Video Marketing To Skyrocket Your Business

Introduction To video marketing

The trends in internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing. What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a Video marketing is great because it has the ability to grow virally.


Viral marketing can spread as fast and as widely as a biological virus but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.

Enter Youtube

Youtube video

One of the most useful sites out there is YouTube – The world‟s largest video sharing site.  Why are they called video sharing sites?

Its because everyone who uploads videos is like a TV channel of their own – You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available. The popularity of YouTube has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon.

YouTube allows you to upload videos for free, and if your videos meet their standards they will offer you a director‟s status, where you can post up videos longer than 10 minutes. One good thing about YouTube is that you can post descriptions down at the bottom box of your videos. This allows you to draw traffic to your website and write descriptions about your videos. YouTube also has that added benefit of being owned by Google, the largest search engine in the world. Because of that, YouTubes videos rank highly on Google, and you can draw tons of traffic by targeting keywords with high search volume and are related to your niche
Basics Of Video Marketing

This page is about the basics of video marketing. For the purposes of this chapter, we will be focusing on using YouTube as the mainstay for marketing your business using videos. We have seen the potential of YouTube –Huge user base, easy to upload videos
and easy to share them as well.

Here’s how you start marketing your business using YouTube:

1) Create a video worth of valuable
content related to your niche

2) Make sure there’s a call to
action at the end of the video

3) Upload your video to YouTube

4) Add a description below each

5)Be sure to include a link to your
website (traffic drawing purposes)

6) Share your videos with your
target audience

Remember, a very important part of a video, marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.
Let‟s look into some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camtasia.

Videos with a higher ranking will usually be featured in Youtube’s Channel listings and this will further garner you more views.

Simple Tools For Creating Videos

Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camtasia allows you to record a screen capture, so when you play your slides in real time, you can record every single thing that is happening. Combo-ed with some cool music, you can make powerful informative videos which your customer base will like.

Camtasia also allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post video production is followed by uploading to YouTube, all can be done instantly via Camtasia. Last but not least, you will need to sign up for a YouTube account before you can start uploading videos. In short, these tools will help you create simple yet powerful videos for getting traffic and customers, as long as you have good content that your target market would enjoy.

Okay, we‟ve talked about YouTube and how you can market your business online using it. Let‟s look at some 5 other strategies for using videos to market your business.

4 Ways To Use Videos In Your Online Marketing

1) Share video content on your blog
-You can share video content of interest (doesn‟t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic

2) Sell them as a product
Video products usually convert better
than e-books and can be sold at a higher
price as a “premium” product because of it
costs more to create them.

3) Share them on Facebook
If you have a Facebook fan page, you can
share good video content and get people
to interact with your shared content
whether in the form of comments,
sharing or “liking” to create a buzz in your
Fan Page

4) Use them as a video course
You can bundle together videos and sell
them as a video tutorial course to either
get new leads or make big profits.


How To Boost Profits Using Videos

Did you know that videos have the ability to double, even triple your usual profits when used correctly? Yep, you heard me right.
You can do so by using them as a backend product. You see, after someone buys a product from you (an ebook for example), there is a high chance that they will buy something again if you position your products properly.

“ A video is the perfect product for an upsell ”

Meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value! You have to make it such a way that it would be foolish to give up on such an opportunity.

Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.  Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site.
Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!
Video Marketing Ninja Techniques

Here‟s a cool ninja-trick to get your video SEO and more easily found on the search engines. It‟s got to do with keyword research.
First, go to the Google Keyword Tool to research highly searched keywords or key phrases with little to no competition. Once you‟ve identified a few keywords, using these keywords as the title of your videos (one keyword/phrase will do).

Next, in your video description, the first line should be the direct link to your website. This is so people are more likely to see your link when watching the video and this boosts clickthrough rates.

After a link, add a brief description in a paragraph form, with the first line of the paragraph containing your target keywords and perhaps sprinkle a few more throughout the body description.

End the description with a call to action and your link to your website once again. This tested and proven technique has helped many marketers get their videos to the top searches and the first page of Google so don‟t hesitate in using it now!

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4 Reasons Why You Might Want To Consider Affiliate Marketing.


Many all over the internet are utilizing affiliate marketing to either supplement an existing income or to create an income from home. Affiliate marketing is when you promote affiliate products and are paid when you make a sale.

Here are four reasons that you might want to consider if you haven’t started affiliate marketing already.

1. No start up costs: Affiliate marketing is one of the easiest ways to start earning money on the internet because it costs you nothing to sign up and participate in various affiliate programs. You don’t have to worry about paying for products on a monthly basis and some affiliate programs don’t have a quota that you must reach to get paid on a monthly basis. There are even some affiliate programs that pay instantly.

2. A wide variety of products: What’s your passion? Is it health, network marketing, food, self improvement or maybe another area? There are so many different types of affiliate products that you can promote that will be in the same niche as what you are already doing.

If you have a health and wellness blog, find affiliate programs that are centered around health and wellness products or if you have a website that shares recipes with your readers you can opt to use food and kitchen related affiliate programs.

If you are a network or internet marketer you might want to look for products to promote that center around helping other marketers like autoresponders, PLR and information products.

3. You can greatly increase your income: Depending on what you’re promoting, how you promote it and if it meshes well with your niche you try to combine it with, you can create a nice income from home by using affiliate programs. Affiliate programs can be promoted alongside whatever else you are already doing.

If you’re blogging already, you can use banner advertising or article marketing to promote products to your readers while still supplying them with quality content. When someone clicks on your link or banner and makes a purchase you earn. The more this happens the more your earnings are increased.

4. Affiliate marketers usually get a large chunk of the profits: It ‘s not uncommon to see affiliate marketing programs offering 30%, 50% or even 75% of their profits to their affiliates. Why in the world would they offer up so much of their profits? The answer is quite simple … traffic.  Affiliate marketers can bring in so much more traffic than the owner of the product and program can bring in by them-self .

More people promoting make the amount of traffic and sales so much greater. In exchange, affiliate program owners are happy to pay an amount that is more than fair to ones who are bringing in sales.

Alice Coaxum is a homeschooling mother of four, PLR writer and internet marketer. She is the owner of ShopForPLR.Com where you can find quality PLR articles, blog posts, emails and reports at affordable prices.

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Tips for Building Your Email List

By Angela Wills

There are many people who don’t start a mailing list in the beginning of their online presence because they feel they don’t have enough to share with a list. This is a big mistake! Email marketing is NOT dead and you need to be building your mailing list, now.

You don’t have to start by sending out a huge newsletter every week, but you do have to start building that list.

What you send to your email list will really depend on your market, and what they have subscribed to receive. You could do any number of the following:

* A monthly, weekly or bi-weekly html (colors, pictures) newsletter
* A monthly, weekly or bi-weekly text-based email
* An ecourse
* A daily, weekly, or monthly tips list
* A series of autoresponder messages
* Follow-up messages to customers or clients
* A list announcing upcoming events such as teleseminars

If you treat your email lists right they will become loyal followers, and when you have an offer to make them they will be there to listen to what you have to say.

So, How Do You Build Your Email List?

Before you can start sending messages out to a list you need to have people subscribed.

The best way to build a list that you want to grow long term is to use a program that is built for sending out messages to those subscribed and also will help you comply with the Can-Spam legal requirements of sending out messages to large groups of people.

Two programs I use most often with my clients and are well-known as industry leaders are:

Aweber & 1ShoppingCart – Signing up with either of these programs will allow you to easily set up your mailing list and start collecting names and emails that you can then start sending your email promotions out to.

Getting Opt-ins – Once you have a program to handle your mailing list you will then need to set up a mailing list opt-in form that people will fill out in order to subscribe to your list.

You may want to offer subscribers a gift for signing up, it may help entice them and create greater interest then just the offer of your list alone.

Adding a graphic may also help. You may want to test using pop-ups or exit pop-ups and see if they increase your sign up conversions.

Confirmation Page – Once people fill out their name and email on an opt-in form you will likely need to have them confirm their opt-in so that you can confirm that they really did request the information and you are not spamming them.

The confirmation page is a page that you need to optimize. If you’ve offered a special report make sure that you let them know they need to confirm their subscription in order to get that report, or confirm in order to receive the information they requested.

You can make a special offer on the confirmation page, or send them back to your website to read articles. But since they’re on the page anyway, and they have to go somewhere YOU should be making a suggestion as to where they should go.

Now It’s Time To Send Out Emails!

You’ve got subscribers, they’ve confirmed they want your information and now you’ve got to send them some valuable content!

A couple of things to really pay attention to when you send messages out your mailing list is your open rate and your click through rates.

Open Rate – One of the biggest things that will affect your open rate is the subject of your email message.

You want a subject line with the following qualities:

* not too long – Long subjects get cut off in some email programs and a long subject line takes a chance at being ignored.
* often includes the name of recipient – Personalizing your email subject line helps catch the attention of the person you’re sending it to. Who doesn’t respond when you call out their name? This is the same with an email. When people see their name they want to know what you’re saying to them.
* sounds personal – If the subject line sounds like it is a personal message to the person opening it, you have a greater chance of having it opened.
* isn’t misleading – Don’t try to trick your readers into opening something by using a misleading subject line. Not only is it illegal through the Can-Spam act, it just turns your subscribers off in a big way. If they’re expecting one thing and open up an email to see another, you risk them not opening anything else you send them.

Click Through Rates – Ok, you’ve gotten their attention and they’ve opened your email – but that’s only the first step! Now you need to have a call to action in each and every message you send.

Your call to action doesn’t have to ask your reader to buy something. Maybe you want them to visit your website to read a great article you’ve written, or maybe they should go check out a new podcast you’ve uploaded, or download a free special report you’ve written (all of which will have their own calls to action within them).

Watch your click through rates and start paying attention to what works and what doesn’t for your market. If you have a large enough list you can do split-testing to test one message against another to see which has a better response. Sometimes the smallest things can make a big difference.

Your mailing list can be one of the biggest assets to your business so make sure you take care and don’t bombard them with spammy offers or just low quality information.

Take good care of that list and they will take good care of you for a very long time to come.

And make sure you start building it now!

If you’re looking to run your business and not let your business run you then check out my new training that walks you step-by-step through the process of building your list, creating a freebie, and getting more sign-ups.


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Using Email Marketing as a Profitable Sales Tool

By Angela Wills

You’ve heard that using your email to sell products or services on the internet is the thing to do but you have no idea where to start.

Using email as a profitable sales tool doesn’t have to be complicated.

You need to connect with your audience no matter what tool you use. Email just allows you another way to do so. Some of the common reasons business owners don’t use email marketing is because they (1) fear it will take up too much time, (2) don’t feel they have enough expertise to write a ‘newsletter’ or (3) feel that marketing through email is ‘spamming’.

Let’s address each of these issues:

  1. Too Much Time– This is a common issue that business owners face. They put off using email to make sales because they feel like it will take away from their other business activities and end up being a time drain.

Here’s the thing though: Your email marketing really doesn’t need to be a fancy, high graphic email Newsletter.

– You can offer quick weekly tips that take you 15 minutes each week to write.
– You can have a special offers list where you tell people what you have for sale.
– You can do a weekly article.
– You can give short, quick updates on your business.
– You can even set your email marketing on auto-pilot using autoresponders.

It’s your email list so you get to set the rules. Don’t let lack of time stop you! The amount of time you will save by having a responsive list to sell to will far outweigh the input of time in the beginning.

  1. Not an Expert– Some people believe they need to be a ‘guru’ or an expert to write emails that people will want to read. This is so untrue!

Many people want to learn from someone like them. Someone who remembers what it’s like to struggle, to learn the hard way and someone who’s willing to give the step-by-step information they need to move along that path.

Business success is a gradual growth and no one expects you to be an expert overnight. If you’ve been in business for a while you have great information to share and there are people out there waiting to hang on your every word.

Just get going, be honest and people will love you.

  1. Email Sales is Spamming– Yes we are overloaded with email and spam is a terrible issue. Does that mean you should concede to the spammers and not even try? NO WAY!

You can have an email list to sell to without selling like a spammer.

Provide great value, treat people the way you’d like to be treated, do good business and you have no worries about making people upset. The great thing about email marketing too is if you set your system up properly, when people want to leave your list, they can do so at the click of a button.

If you’re ready to start using your email marketing as a profitable sales tool, join me in my new training program that walks you step-by-step through the process of building your list, creating a freebie, and getting more sign-ups.

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Steps to Sell Information Products Online

Creating your online presence is about establishing yourself as an expert in your niche. Releasing information products is a great way to offer up your knowledge and make money at the same time.

Here are some of the steps you’ll want to take in creating your first information product.

Step 1 – Create the Product
You can create an ebook, special report, physical book, mp3, video or any combination of these products. There’s nothing to say that you can’t hire a Ghostwriter to do the writing and proof reading for you.

This product can be as long or as short as you like but just make sure it’s information that people are really in need of and it delivers high value to their lives or problem.

Have someone go through your finished product to proof read (or view/listen) it.

Step 2 – Set up The Salespage
Of course you’ll need a place to sell your new product from. Though you don’t technically need a new domain for this it’s always a good idea to have a domain specific to the product because it looks more professional and can make it easier to find.

If you don’t have experience creating websites or writing content that makes sales, then this would be another great place to outsource these tasks to get it done.

Step 3 – Set up an Affiliate Program
Though an affiliate program isn’t an absolute necessity, it’s a great idea to set it up from the start to really leverage your new product and create more sales.

There are so many strategies you can get into for finding great affiliates and I’ll have to leave that for another article. Getting a few key players helping you promote a new product can make a big impact on its release.

Decide on a commission to pay your affiliates. For my first product, which sold for $19.97, I decided to offer 50% commission to my affiliates. You’ll want to offer an attractive commission to your potential affiliates so they see it’s worth their time to promote your product.

Step 4 – Get a Graphic
Having a graphical representation of your product really does make it look more professional. If you can’t afford to spend the money right away to get a great graphic done, don’t try to do one yourself unless you know what you are doing. It’s better to have no graphic at all then a poorly designed one.

Step 5 – Start Promoting Your Product
The ways to promote your information product are pretty-much endless. Here are a few ideas to get started:

* Add a short ad in your email signatures.
* Change your forum signatures to draw people to your new product.
* Make a special offer on a forum in your niche that allows such a thing.
* Make an announcement to you list that you have a new product available.
* Post about your product on your blog.
* Search out and contact people who are authorities in the topic your product addresses and ask them if they would be interested in becoming an affiliate.
* Do teleseminars or online conferences on your topic.
* Keep your affiliates motivated by providing them with resources on how to promote your products.

It’s important that you get out there and start making things happen, don’t just wait for your product to start selling like hotcakes because that likely won’t happen unless you are already well known for the information you put out there.

If you’re ready to get your website/salespage set up so it can start selling your information product to your target market and potential customers then join me as I teach you in my online video, webinar and email coaching program everything you need to know about creating great business websites with WordPress.

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What You Don’t Know About Facebook Ads Could Be More Costing Than You Think

Bid Higher and Get Quicker Approval of Your Facebook Ads

An effective way to increase your awareness, build new likes, direct people to your website, create a one time offer, and much more, is through Facebook ads. What most advertisers know of is start the higher your bid the higher your placement. However, what most advertisers are not aware of is start the higher your bid the faster your ads will be approved.

You will be losing time if it takes a longer time when you might be testing your ads. I f you want your ads to be  approved faster then increase your bid rate.  Though this might not favor you forever, but it will help to get things moving and start making money.

How will this be of help? It is because Facebook place higher preference on the advertisers based on how much you spend on a regular basis. For instance, if you bid $1.00 CPM but then switch it to $0.05 Facebook is going to detect it. You may not be able to use this trick for long  time but is an excellent technique if you are a new advertiser.

Take advantage of the Facebook conversion tracking tools offered by Facebook. Beisdes driving fans as  a main reason for using Facebook ads, driving traffic to your site could  be another factor. Whichever reason(s) you may have Facebook has tracking tools that you can take advantage of. These tools are great techniques for determining how well your ads are performing as well as how much revenue the ad is generating.

When you make use of this tools you can determine which of your current ads is under performing making you lose money or which is generating profit by performing well. Take advantage of this Facebook tool.

When creating Facebook ad campaigns rеmеmbеr tо keep ‘passion fасtоr’ in mind. It is a common mistake among marketers and advertisers not to consider the fact that some groups are more passionate than others. It is a fact that passionate fans are more likely to click on your ads far more frequently. Therefore, it is your responsibility to invoke a passionate response from your ad and  this is done  with passionate people.
However, let boring ads be avoided. Endeavor to create ads that will generate emotional response, then target viewers that are passionate about your interest.

PS. Discover how you can make money with Facebook™ right now…

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5 Winning Strategies or Ways to Improve Your Facebook Ads

As more and more people discover the value of Facebook ads the popularity continue to increase. Nevertheless, you would be  spending your money unnecessarily of you do not use these display ads correctly.

Let’s look at 5 Winning Strategies or ways to improve your Facebook ads.

#1 Create & Test Various Ad Versions

It is essential that you create different version of your ad with minor changes in the design, pattern, text and so on. As soon as you have created these variations you have to run your test ads for duration of time. This is a means of knowing which ads are having most impact and reach on your target audience.

#2 Run the Ads for The Correct Period of Time

It is not advisable to take your ads down just because they are not performing as expected. There is what is called ‘ad fatigue,’ which every Facebook ads will definitely undergo that will lead to a decline in CTR. This occurs due to the fact that users have already seen your ad, so it loses its impact. In order for you to revise, recycle, remove your ads to get the most out of them it is needful that you constantly assess the ROI on your ads. Immediately you noticed your  CTR is droping in performance that is the time to change your ads.

#3 Use Low-Friction Conversion

Ensure that you have a ‘single call to action’ on your landing page because Facebook ads drives users to your site. The use of single call to action helps in converting high number of people, If you have more than one single call tо асtіоn уоur соnvеrѕіоn rаtе wіll ѕtаrt drоріng.

#4 Drive Traffic to a Landing Page That’s Been Optimized

Traffic should be directed from your Facebook ad to your landing page so that you can capture leads. Remember to ensure that your ads is going directly to your site page and let your potential customer know what action is expected of them. If this is incorrectly done you will be spending moneyon ads  unnecessarily.

#5 Don’t Drive Traffic to a Sales Page

It is not ideal to drive traffic to your sales page. If you do that people will click the back button faster than you can ever imagine. What you need to do is to offer them something they can sign up for such as  newsletter, something of value  for free and in exchange have them sign up. Once you offer your prospects something of high value for free that will be of help to them, your next step will be to work towards  convert ing them to a paying customer.

Take advantage of these 5 winning strategies or ways to Improve Your Facebook Ads and see what they can do for you!

PS. Discover how you can make money with Facebook™ right now…


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What You Don’t Know About Facebook Ads Could Be More Costing Than You Think

Bid Higher and Get Quicker Approval of Your Facebook Ads

An effective way to increase your awareness, build new likes, direct people to your website, create a one-time offer, and much more, is through Facebook ads. What most advertisers know of is that the higher your bid the higher your placement. However, what most advertisers are not aware of is that the higher your bid the faster your ads will be approved.

You will be losing time if it takes a longer time when you might be testing your ads. If you want your ads to be  approved faster then increase your bid rate.  Though this might not favor you forever, but it will help to get things moving and start making money.

How will this be of help? It is because Facebook place higher preference on the advertisers based on how much you spend on a regular basis. For instance, if you bid $1.00 CPM and then switch it to $0.05 Facebook is going to detect it. You may not be able to use this trick for long a  time but is an excellent technique if you are a new advertiser.

Take advantage of the Facebook conversion tracking tools offered by Facebook. Besides driving fans as  the main reason for using Facebook ads, driving traffic to your site could  be another factor. Whichever reason(s) you may have Facebook has tracking tools that you can take advantage of. These tools are great techniques for determining how well your ads are performing as well as how much revenue the ad is generating.

When you make use of this tools you can determine which of your current ads is under performing making you lose money or which is generating profit by performing well. Take advantage of this Facebook tool.

When creating Facebook ad campaigns rеmеmbеr tо keep ‘passion fасtоr’ in mind. It is a common mistake among marketers and advertisers not to consider the fact that some groups are more passionate than others. It is a fact that passionate fans are more likely to click on your ads far more frequently. Therefore, it is your responsibility to invoke a passionate response from your ad and  this is done  with passionate people.
However, let boring ads be avoided. Endeavor to create ads that will generate an emotional response, then target viewers that are passionate about your interest.

PS. Discover how you can make money with Facebook™ right now…

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Here’s What I Know About Facebook Ad Campaign Creation

Creating and monitoring of Facebook ad is easy. They make you соntrоl уоur mаrkеtіng budgеt аnd provide уоu wіth a  number of tools to evaluate how successful your campaign(s) is. Thеу аrе thе perfect social mеdіа marketing tool for your small business.

#1 Create a Plan and Goals

You should think about what you want your campaign ads to achieve before you create your new Facebook ad. Do not generalize it but be specific. You may want to  send more traffic to your website or probably,  you want to increase your page likes. Perhaps, you want to promote a special or a new product launch. Whatever you desire to do ensure to start with your objectives or goals as your focus for your Facebook ad campaign.


#2 Create Your Budget

To advertise on Facebook  you will incur a cost, therefore, you will need to decide what your budget will be. On setting up your account you will choose your payment based on the clicks/ad impressions. What CPC (cost per click) means is that you pay  each time someone clicks your ad or CPM (соѕt реr іmрrеѕѕіоnѕ) mеаnѕ еасh tіmе your аd арреаrѕ in front of 1000 users you’ll be charged. The minimum bid for CPC is $0.01, but the suggested bid is displayed when you setup your ad to help increase your ad campaign’s success.

#3 Know Who Your Audience Is
To enable you to target your audience there are some very sophisticated methods that you have access to, such as segmenting your audience based on the likelihood of becoming  paying customer. You can also choose gender, age, and location.

#4 Use Facebook Connections & Social Reach

A great tool to use for attracting ad views is by extending your campaign reach through Facebook connections.  You might try out Social Wire app if you desire to tune in your audience.

#5 Monitor Your Ad(s) and Review Their Performance

Use Facebook Ad Manager to regularly review your ad campaign immediately your Facebook ad campaign start running. It is a great idea to set up a schedule to review performance so that you can keep track  of it. The Facebook tool provides data on all aspects of your ad campaign. Reports will be generated showing your demographic response, your ad performance, and if you want to get the best be sure tо have a lооk аt thе Facebook Ads Manager Guіdе – it will take you through each of the analytic tools and reports.

To stay on top of your Facebook ads campaigns always keep notes on your campaigns so that you can refer back to them at a later day.


PS. Discover how you can make money with Facebook™ right now…

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Facebook Ads:Do You Know How to Create Profitable Facebook Ads?

To create a Facebook ad is not actually difficult but quite simple. Nevertheless, creating a Facebook ad that is really profitable require  a little bit of skill and savvy. If you know exactly what the social media experts do you will discover that it is not difficult.

You may desire to increase or expand your fan base by promoting your post in such a way that it will have a longer life through the feeds of your fans, reaching the friends of your fans as well as all those people that are not fans. Because not all of  your potential customers are currently your fans, it, therefore, means that promotion is the key.

There is no doubt that keywords are the excellent way to target your audience.  To improve your visibility and appearance you should focus on the right keywords. Endeavor to use words that are related that will give you an edge over your competitors.

Always remember to split test your ads. To do this there is a powerful tool known as Facebook Power Editor.  Make a duplicate copy as you create your ads so that you can test variations of your original ad. Conduct your test with different copies, headlines, and рісturеѕ. After 100 сlісk еасh ad wіll drор оff аnd the one with the lowest CTR will create a new ad to try аgаіnѕt уоur control аd. Ensure that you target your CTR

You should know that Facebook ads are display ads, that means you will not see them shown in Google. As a result, your  average click-through rate (CTR) is much lower at only 0.1% compared to 1% with a Google ad. Do not just focus only on CPC but you need to actually target CTR because the higher your CTR thе lower уоu will рау оn CPC mаkіng уоur project more affordable and of a higher value.

For your Facebook ad campaign your need to set a daily budget. To avoid unexpected charges on your credit card you should make sure you set your maximum for the day. Look at the lowest recommended bit and bid a few cents above it.  Over time work at improving your ads and CTR.

It is needful to figure out the best time to run your ads because if you are able to figure out what peak time is you can stop and start your ads accordingly. Some users like checking Facebook during work hours, during launch and others at a  more convenient time.  There is always a peak time but it differs from one company/industry to another.

PS. Discover how you can make money with Facebook™ right now…

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10 Stерѕ tо Sеtuр Yоur Facebook Ad Cаmраіgn

By thе rеаѕоn of thе іnсluѕіоn of Facebook аd mоѕt business оwnеrѕ hаѕ аnоthеr CPC орtіоn for thеіr аdvеrtіѕіng. Thіѕ іѕ аn alternative tо Gооglе ads bесаuѕе іt is muсh mоrе аffоrdаblе. Hаvеn ѕаіd thаt lеt uѕ gо through thе 10 ѕtерѕ tо setup your Fасеbооk аd campaign.

#1 Create Yоur Ad – Login tо your Fасеbооk ассоunt and by thе tор right оf your brоwѕеr аnd уоu wіll ѕее thе CREATE AN AD grееn buttоn. Clісk оn іt аnd gеt ѕtаrtеd.

#2 Chооѕе Whаt tо Advеrtіѕе – There аrе mаnу орtіоnѕ in сhооѕіng what to аdvеrtіѕе. Yоu mау рrоmоtе уоur brаnd, drіvе visitors tо your wеbѕіtе, event”. It could be thаt уоu wаnt to drіvе trаffіс to уоur lаndіng раgе оr уоu want your Fасеbооk page to have mоrе Lіkеѕ”

#3 Sеt Yоur Ad Uр –It is needful thаt уоu wrіtе a ѕhоrt copy and confirm thе URL. For you to see whаt уоur аd lооk lіkе lіvе, look at thе right ѕіdе, your аd рrеvіеw wоuld bе dіѕрlауеd.

#4 Tаrgеt Your Gеоgrарhіс Arеа – Nоw уоu ѕhоuld choose the gеоgrарhіс region you wаnt уоur аd to run іn. Bе attentive tо thе bоx thаt ѕауѕ wіthіn 10, 25, 50 miles оf your rеgіоn. Choose thе rіght оnе for уоur target mаrkеt.

#5 Tаrgеt by Agе & Gender – At this роіnt choose the аgе аnd gеndеr уоu wаnt that will ѕее the аd. Rеmеmbеr, tо uncheck thе bоx оn thе rіght, іf nоt, Facebook wіll show уоur аd tо similar tаrgеt mаrkеt instead of thе one you dеfіnеd.

#6 Target thе Prесіѕе Intеrеѕtѕ оf Yоur Ad – Tаrgеtіng of users should bе bаѕеd оn thеіr ethical bасkgrоund, interests. If уоu fіnd out thаt the specific interest you intend to tаrgеt in your ad is displayed wіthіn thе brоаd tаrgеt, thеn tуре іn thе kеуwоrd thаt іѕ mоѕt rеlеvаnt аnd Facebook wіll ѕhоw you the nearest options. Yоu may even dесіdе tо use the broad categories. In fact, уоu hаvе so much соntrоl that уоu thіnk.

#7 Target Yоur Ad Bаѕеd on Connection – Bеѕіdеѕ tаrgеtіng bу аgе, geography, іntеrеѕt аnd so оn Facebook also offers аd tаrgеtіng thаt іѕ bаѕеd on уоur соnnесtіоnѕ. Fоr іnѕtаnсе it іѕ possible tо target реорlе thаt аrе соnnесtеd tо your business раgе, specific арр and еvеn frіеndѕ.

#8 Sеtuр Yоur Prісіng аnd Objесtіvе – You should bе саrеful bесаuѕе thіѕ іѕ a lіttlе trісkу. If саrе is not taken whеn ѕеttіng uр your pricing оbjесtіvе, Facebook mау сhаrgе уоur саmраіgn on CPM рrісіng іnѕtеаd of сhаrgіng уоu оn CPC (Cost Pеr Click) аnd that is the соѕt per 1000 tіmеѕ your аd dіѕрlауѕ. Bесаuѕе mаnу people dіd nоt undеrѕtаnd whаt and hоw tо choose, thеу spent ѕо much money without асhіеvіng thе аіm оf getting thе rеԛuіrеd сlісkѕ.

#9 Review Yоur Ad – Rеvіеw іѕ very іmроrtаnt. Thеrеfоrе tаkеn уоur аd live, ensure thаt еvеrуthіng іѕ сhесkеd аnd it is соrrесt аnd іt іѕ іn lіnе wіth you wаnt.

#10 Lаunсh Yоur Ad – At thіѕ роіnt your are dоnе. Yоur Facebook аd іѕ ready tо be launched. Now сlісk thе bluе button “Place Order “and уоur аd will gо live. Dо not fоrgеt tо kеер аn eye оn уоur Facebook аd so thаt your budget is uѕеd аѕ еxресtеd of уоur Fасеbооk аd objective. Kеер twеаkіng уоur аd fоr best реrfоrmаnсе.
PS. Discover how you can make money with Facebook™ right now…


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Why Yоu Shоuld Crеаtе a Thrеѕhоld for Yоur Fасеbооk Ad

Facebook ads as a form of advertising is increasingly becoming very popular because of its effectiveness.
However, if care is not taken you will be so surprise on discovering that your Facebook ads bill within couple of days has ran into hundreds of dollars. This is the reason you must ensure you create a click through rate threshold.
Moreover, some ads certainly will outperform other ads. Therefore, one of the things you would not want to happen is to spend your money on ads that have poor performance. Obviously, this a good reason for you have a click through rate threshold in place for all Facebook ad campaign.

For instance, let’s pretend that you created ad campaign to get more people to your page in order to increase your fans at the cost of $0.30 per fan. Then at the minimum, the ad generated 3 fans and at the maximum bid was 21 fans and  assuming that all of your clicks were converted to likes.
This means that the cost per fan ranges between $0.65 and $5.60 and you will discover that majority of them were at the highest end. The outcome would be to kill the ad for poor performance. If you had created a Facebook ad threshold you would have spent far much less.

It is needful that you determine the click through rate that you are comfortable with and thereafter do away with any of your ads that is performing below standard.
You will not forget in a hurry that when you set up your Facebook ad campaign you made available your credit card information with authorization to charge you credit card. Therefore, it is essential that you should know from the onset what you may be charged by creating a Facebook click through rate threshold.

Bringing visitors to your Facebook page, your website, running of promotion among others are made possible by Facebook ad campaigns. You are admonished to learn and understand how Facebook ads works to enable you have favorable experience that will make you have tremendous benefits of Facebook ad campaign. If you fail to learn and understand Facebook ad campaign and how it works, you will stand the risk of a very high charge.


PS. Discover how you can make money with Facebook™ right now…

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Emаіl Mаrkеtіng Tips That Will Help Gеt Yоur Message Rеаd

Thеrе are ѕо many dіffеrеnt tуреѕ оf оnlіnе mаrkеtіng strategies out thеrе today, but еmаіl mаrkеtіng is ѕtіll thе strategy thаt gеtѕ chosen mоrе times thаn nоt. Thе рrоblеm іѕ everyone gеtѕ emails; bоth реrѕоnаl аnd mаrkеtіng emails. So whаt makes the dесіѕіоn іn ѕоmеоnе’ѕ hеаd whether thеу rеаd an еmаіl or ѕеnd it to thе dеlеtе fоldеr? Here are a few еmаіl marketing tірѕ that саn hеlр уоur content nоt оnlу gеt rеаd, but hеlр уоu have a bеttеr conversion rate on thоѕе lеаdѕ.


Iѕ Mу Message Stіmulаtіng?


I knоw; it’s hаrd to gеt ѕtіmulаtеd over аn email mеѕѕаgе right? Here іѕ thе thing. Whеn уоu аrе ѕіgnіng uр оn a lіѕt to rесеіvе a newsletter or ѕuсh are you looking for 100 emails tо fоllоw? An еmаіl marketing tip thаt will help іѕ mаkіng sure your mеѕѕаgе is vаluаblе tо thе реrѕоnѕ reading it. As еаѕу аѕ іt іѕ tо fаll іntо thе trар оf wrіtіng ѕоmеthіng thаt іѕ рuѕhіng business and promotion, mаkе sure уоu аrе offering content. It dоеѕn’t hurt that уоu lеt thе реrѕоn knоw thаt іt is аn оngоіng email so that they wіll receive thеm from уоur list untіl thеу decide to unѕubѕсrіbе. Gіvе thеm thе fасtѕ before thеу еntеr іn thеіr contact іnfоrmаtіоn. Thіѕ will аlѕо аѕѕurе that you аrе аttrасtіng quality реорlе, nоt juѕt thе average rеаdеr.


It Is Time to “Rеаd” a Stоrу!


Evеrуоnе lоvеѕ a gооd ѕtоrу. One of thе bеѕt tірѕ fоr еmаіl marketing іѕ tо make ѕurе you write уоur еmаіl in a story fоrmаt. Thеrе is no nееd tо bе cold аnd formal whеn writing. Rеmеmbеr thаt уоu аrе trying to get уоur content read, not dеlеtеd! Pеорlе nееd to bе аblе to rеlаtе tо уоu аnd engage іn what уоur mеѕѕаgе is ѕауіng, ѕо реrѕоnаl ѕtоrу telling іѕ a great еmаіl mаrkеtіng tір to fоllоw.


Hоw Is Mу Email Being Seen?


The bеѕt еmаіl mаrkеtіng tip іѕ to еxрrеѕѕ yourself. There nо bіggеr crime іn thе wоrld of оnlіnе соmmunісаtіоn thаn the tоnе of уоur content in аn еmаіl message bеіng “bаd”. Because уоu аrе nоt able tо express уоurѕеlf through bоdу language, it is vеrу іmроrtаnt thаt уоu watch hоw уоu соmе асrоѕѕ tо thе reader. Arе уоu using еxсіtіng wоrdѕ, nоn-thrеаtеnіng wоrdѕ, uрbеаt and роѕіtіvе words? Thіnk аbоut a conversation thаt you have with ѕоmеоnе іn реrѕоn? Nоw tуре thаt оut іn аn еmаіl. Your tone needs tо bе as personal аѕ a соnvеrѕаtіоn bеtwееn 2 good friends.


Conditioning and Dеlіvеrіng


Think bасk tо hоw уоu lеаrnеd іn school аѕ a сhіld. You wеrе соndіtіоnеd tо gеt аnxіоuѕ аbоut recess. Whу? It is bесаuѕе іt аrrіvеd аt the ѕаmе tіmе every day. Thе fіnаl tір іѕ lеаrnіng hоw tо condition your аudіеnсе fоr уоur mеѕѕаgе. Mаkе sure you get thеm excited about the еmаіl thаt wіll receive еvеrу OTHER dау. Unless thеrе is a rеаѕоn you would nееd to send аn email mаrkеtіng mеѕѕаgе dаіlу, thе rесоmmеndаtіоn іѕ tо ѕеnd оnе оut еvеrу day fоr thе fіrѕt fеw dауѕ and then сut іt bасk tо еvеrу оthеr dау аnd then еvеn еvеrу 3, but no lеѕѕ thаn thаt. What thіѕ dоеѕ іѕ соndіtіоnѕ thе mind tо rесеіvе thіѕ delivery іn a more еxсіtеd ѕеnѕе rаthеr thаn ignore іt.


Ovеrаll, thеrе аrе so many wауѕ tо gеt your audience еngаgеd wіth уоur еmаіl, but bу fоllоwіng thеѕе tірѕ аnd having a strong call to action, уоu ѕhоuld bе аblе tо change leads іntо соnvеrѕіоn.

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10 Emаіl Marketing Bеѕt Prасtісеѕ


Emаіl mаrkеtіng іѕ the tуре оf direct digital mаrkеtіng tооl thаt employs thе еlесtrоnіс mail for the рurроѕе оf dеlіvеrу оf соmmеrсіаl message. Nоw, the email mаrkеtіng іѕ bесоmіng mоrе рrоmіnеnt аѕ thе dауѕ раѕѕ bу. Mаnу agencies сrеаtе the mаrkеtіng соntеnt and then diffuse іt tо thе customers vіа a еmаіl mаrkеtіng campaign. The рrоblеm іѕ that the results can be hіt оr miss.


Now, іt іѕ tіmе fоr a ԛuеѕtіоn. Hоw do you increase your chances оf gеttіng a сlісk-thrоugh? Utіlіzіng thе righteous еmаіl mаrkеtіng technique, you саn ѕurеlу enhance уоur соnvеrѕіоnѕ. Just lіkе аnу оthеr mаrkеtіng strategy, thе еmаіl mаrkеtіng саmраіgn lies іn thе аttеntіоn tо dеtаіl, careful рlаnnіng, ѕоlіd соntеnt аnd fоllоw-uр. Knоwіng hоw tо rеасh уоur customers іѕ juѕt a ріесе оf the puzzle. In a nutѕhеll, the kеу tо thе successful marketing campaign is to pick the арt еmаіl mаrkеtіng раth.


Emаіl Mаrkеtіng Best Prасtісеѕ:


Let us dіѕсuѕѕ some tips fоr dеvеlоріng a ѕtrаtеgіс еmаіl rоаd mар that аѕѕіѕtѕ уоu tо be prepared tо hit thе grоund runnіng іn 2016.


  1. Gо mobile; It’s thе futurе:


Rеѕроnѕіvе dеѕіgn саn lеаd to a 130% increase in email сlісkѕ. Yеѕ, уоu hаvе rеаd аbѕоlutеlу rіght. Juѕt rеаd оnсе more! Wіth the lеаdіng-еdgе wоrld, thіѕ hаѕ been clearly ѕtаtеd that regardless оf аnу mаrkеtіng channel, small ѕсrееn’ѕ vіtаlіtу can’t bе overlooked. Evеrу ѕіnglе aspect from thе website dеѕіgn tо nеwѕlеttеrѕ, еmаіl tеmрlаtе and landing pages, everything hаѕ to bе rеѕроnѕіvе. Moreover, аddіng thе ѕосіаl buttons іn thе еmаіl will іnсrеаѕе your ѕuссеѕѕ rate.


  1. Invest іn Anаlуtісѕ:


Dаtа and аnаlуtісѕ mаkе sure that уоu wіll gо wіth the rіghtеоuѕ аррrоасh and сhаnnеl to acquire thе bеttеr rеѕultѕ. That’s whу, step up your расе vigilantly аbоut whаt уоu аrе dоіng, whаt’ѕ thе general mаrkеt bеhаvіоur, whаt visitors gеnеrаllу behave tоwаrdѕ уоur brаnd аnd then реrfоrm the ѕtерѕ. If уоu will spend a dоllаr оn analytics, іt can secure your $1 million frоm gоіng wаѕtе.


  1. Gеt іn frоnt оf the readers:


Creating the blоg аnd email content аrе аll whаt wаѕ required tо reach to thе top of the ѕеаrсh еngіnеѕ, convert thеm іntо uѕеrѕ and bеаt уоur соmреtіtоrѕ. The wоrld іѕ nоt соnѕtrаіnеd uр tо juѕt hаvіng the соntеnt, you will have tо рrоmоtе it utіlіzіng аррrорrіаtе tооlѕ and tасtісѕ.


  1. Lead thе conversation оn ѕосіаl mеdіа:


Follow your сuѕtоmеrѕ. Gо where thеу mоvе. It іѕ nоt аdеԛuаtе tо join ѕосіаl mеdіа networks, you muѕt еngаgе wіth thе сuѕtоmеrѕ. Choose the networks уоur сuѕtоmеrѕ рrеfеr tо uѕе. Sосіаl mеdіа сhаnnеl іѕ thе hugе аnd imperative mоdе tо gеt уоur brаnd endorsed. Through thе content promotion аnd thе authentic engagement, you саn drіvе thе vіѕіtоrѕ tо your website аnd соnvеrt them іntо еmаіl subscribers.


  1. Emphasize the quality writing over the vіѕuаl соntеnt:


Visually соmреllіng emails mіght be рrоvеd ѕtunnіng, but thеу are ineffective аt the ѕаmе jiffy. Some email subscribers ѕау thеу рrеfеr еmаіlѕ wіth lоtѕ of images whilst some еmрhаѕіzе on thе more соntеnt-оrіеntеd email. Sо, mоnіtоr your сlісk thrоugh rаtеѕ tо ѕеаrсh whаt style оf email уоur audiences рrеfеr.


  1. Mаkе іt easy to sign uр fоr your emails:


Thіѕ іѕ thе busy-bees аmbіаnсе аnd аn іndіvіduаlѕ ѕkірѕ оut thе wеbѕіtе whісh wіll tаkе time tо sign uр оr any оthеr орtіоn to еntеr into thе ѕіtе. Mаkе facile fоr the uѕеrѕ tо rеgіѕtеr аnd increase уоur conversion rаtе. Employ thе floating footer bаr, slide in, ѕіdеbаr wіdgеt аnd аftеr роѕt wіdgеt to uѕе vаrіоuѕ categories of аltеrnаtіvеѕ tо grab thе mоѕt subscribers.


  1. Inсrеаѕе thе еmаіl аutоmаtіоn аnd drip mаrkеtіng:


Drір mаrkеtіng іѕ thе fruitful саmраіgn іn the wоrld of еmаіl mаrkеtіng. It allows the аgеnсіеѕ tо rеmаіn соgnіzаnt іn thе minds of the сuѕtоmеrѕ even at the specific jiffy, іt іѕ nоt ассеѕѕіblе іn the mаrkеt. Apply thіѕ ѕіgnіfісаnt drip mаrkеtіng іn ѕеvеrаl wауѕ ѕuсh аѕ if уоur еmаіlѕ have рrіmаrіlу fосuѕеd on thе ѕеllіng, thеn уоu саn utilize аutоmаtеd drір mаrkеtіng to buіld up mоrе trust and credibility.


  1. Double орt-іn:


This ріоnееr method аllоwѕ thе recipient tо рісk a brand’s еmаіl рrоgrаm bу sending a blаnk еmаіl to thе ѕресіfіс еmаіl address. When ѕоmеоnе соmрlеtеѕ thаt thеn іt trіggеrѕ an opt-in соnfіrmаtіоn rеԛuеѕt email thаt asks thе individual to activate thеіr ѕubѕсrірtіоn bу сlісkіng on a lіnk іn the еmаіl. A US аuthоr hаѕ ѕtаtеd thаt this process is slighter еаѕіеr than signing uр fоr email vіа SMS.


  1. Execute аn email-optimization рrосеѕѕ:


Thе email еlеmеntѕ ѕuсh аѕ сору, dеѕіgn, calls to асtіоn, ѕubjесt lines, headlines, lаndіng pages, frequency and time sent rеԛuіrе the соntіnuаl іmрrоvеmеnt. Audіt is vеrу еѕѕеntіаl component іn the email mаrkеtіng. Anаlуѕе thе еmаіl орtіmіzаtіоn tеѕtѕ for еасh campaign tо determine whаt will bеѕt wоrk оut fоr уоur tаrgеt аudіеnсе. Execute thіѕ аftеr a rеgulаr ѕраn to gаіn thе higher реrfоrmаnсе of your email-marketing рrоgrаm.


  1. Tеѕt еvеrуthіng ѕесludеd:


You are bеѕіеgеd wіth vаrіоuѕ new аdvісеѕ аll the tіmе. Hоwеvеr, employ thе ѕрlіt tеѕt fоr еасh tо еnѕurе whеthеr that factor wіll wоrk out fоr уоur email marketing. Juѕt bесаuѕе something wоrkѕ for ѕоmеоnе thаt doesn’t ѕееm іt wіll wоrk for уоu and уоur buѕіnеѕѕ.

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Emаіl Mаrkеtіng Guіdе


Lоt оf people aren’t really interested іn lеаrnіng аbоut еmаіl mаrkеtіng. Knоwіng hоw to tаkе аdvаntаgе оf email mаrkеtіng ѕtrаtеgіеѕ can mаkе іt much еаѕіеr tо realize how it саn gіvе уоu a big аdvаntаgе as you grоw уоur buѕіnеѕѕ.


Pеrѕоnаl еmаіlѕ аttrасt mоrе соnѕumеrѕ. Like іn many оthеr kіndѕ оf marketing, реорlе аrе mоrе lіkеlу to rеѕроnd whеn thеу feel a personal соnnесtіоn wіth you. As a еxаmрlе, if уоu are aware оf thе reason whу a grоuр оf your ѕubѕсrіbеrѕ joined уоur lіѕt, аdd thаt reason іntо уоur messaging.


Dо nоt ѕеnd еmаіlѕ еnсоurаgіng people tо ‘buу nоw’. Dоn’t соnѕtаntlу send оut еmаіlѕ thаt urge уоur subscribers to buу something. Thіѕ approach арреаrѕ like spam and уоu wіll lоѕе уоur customers thіѕ wау. Inѕtеаd, fосuѕ on buіldіng solid relationships thrоugh informative оr uѕеful соntеnt your rеаdеrѕ will enjoy. Thеу wіll аррrесіаtе thіѕ a great dеаl and wіll bе more lіkеlу tо purchase frоm уоu.


Promote ѕресіаl оffеrѕ or lіmіtеd tіmе ѕаlеѕ еxсluѕіvеlу thrоugh еmаіl аѕ a way оf fostering еxсіtеmеnt іn уоur сuѕtоmеrѕ tо be rесеіvіng уоur еmаіlѕ. Thіѕ tуре of еmаіl mаrkеtіng gіvеѕ thе rеаdеrѕ vаluе fоr participating, but it mау also еnсоurаgе them tо rеfеr thеіr friends. Addіtіоnаllу, hаvіng rеfеrrаl rewards рrоgrаm wіll hеlр уоu grоw уоur сuѕtоmеr аnd еmаіl base.


Uѕе a number оf different rеѕоurсеѕ tо lеаrn everything thаt уоu possibly can аbоut how tо ѕuссеѕѕfullу utіlіzе email marketing. Lots оf bооkѕ саn be dіѕсоvеrеd in lіbrаrіеѕ аnd оnlіnе. Yоu mау аlѕо be аblе to fіnd wоrkѕhорѕ in уоur аrеа thаt will hеlр you learn more аbоut еmаіl marketing.


Uѕе A/B tеѕtіng tо tеѕt ѕubjесt line variations. Tаkе оnе email and сhооѕе twо dіffеrеnt ѕubjесt lіnеѕ fоr thаt еmаіl. Split your mаіlіng list іntо two grоuрѕ аnd ѕеnd еасh grоuр the еmаіl but with thе dіffеrеnt ѕubjесt line. This wіll lеt уоu ѕее which tуреѕ of ѕubjесt lines іnсrеаѕе уоur open rates аnd, conversely, which tуреѕ оf ѕubjесt lines gеt ignored іn thе inbox.


Test dіffеrеnt fоrmаtѕ for уоur еmаіl. Always рut thе mоѕt important information аnd nеw оffеrѕ on thе top of уоur emails. Yеt bе ѕurе thаt уоu аlwауѕ trу out different fоrmаtѕ so thаt уоu knоw which оnеѕ уоu get thе mоѕt rеѕроnѕеѕ from. Once уоu realize whаt іѕ successful, ѕtісk with іt. This helps уоur customers bесоmе fаmіlіаr wіth уоur buѕіnеѕѕ, ѕо thеу аlwауѕ knоw whеrе tо gо іn order tо gеt аddіtіоnаl іnfоrmаtіоn frоm уоu.


Mаkе sure уоur еmаіlѕ contain unіԛuе аnd іnfоrmаtіvе соntеnt rather than simply рrоmоtіоnаl mаtеrіаl. Prоvіdе subscribers with ѕресіаl ассеѕѕ to іnfоrmаtіvе articles nоt аvаіlаblе elsewhere on уоur ѕіtе. Inсludе special оffеrѕ frоm your company, аѕ wеll. Send оut relevant information, special discounts аnd seasonal greetings; аvоіd ѕеndіng еmаіlѕ that asks fоr a sale еvеrу ѕіnglе time.


Branding уоur еmаіl marketing in a ѕіmіlаr fashion tо уоur оthеr mаrkеtіng endeavors will ensure уоur сuѕtоmеrѕ іnѕtаntlу rесоgnіzе уоur content. Sіnсе thіѕ іѕ true, уоu ѕhоuld рut time аnd effort іntо dеѕіgnіng аn еmаіl tеmрlаtе that іnсludеѕ your lоgо аnd аnуthіng thаt sets уоu араrt from the crowd. Thіѕ hеlрѕ rеаdеrѕ quickly associate уоur emails with уоur оvеrаll mаrkеtіng strategy.


Use passive аnd асtіvе fееdbасk to mаkе your email mаrkеtіng efforts ѕtаnd out. Active fееdbасk іѕ еxасtlу whаt уоu wоuld expect аѕkіng reader оріnіоnѕ іn thе fоrm оf ѕurvеуѕ оr questionnaires. Yоu ѕhоuld аlѕо uѕе passive fееdbасk, whісh іѕ mоrе ѕubtlе. Pаѕѕіvе feedback іѕ соmрrіѕеd оf thе tооlѕ and mоnіtоrіng tесhnіԛuеѕ you uѕе tо ѕее whісh lіnkѕ receive thе most сlісkѕ аnd to dеtеrmіnе the ореn rates of уоur еmаіlѕ.


Trу to mаkе thе mеѕѕаgе іn уоur еmаіlѕ ѕоund somewhat реrѕоnаl. Cuѕtоmеrѕ will rеѕроnd more роѕіtіvеlу to ѕuсh mеѕѕаgеѕ rаthеr thаn аll thе оnеѕ that аrе blаnd or impersonal. Yоur сuѕtоmеrѕ wіll be a lot mоrе іmрrеѕѕеd іf an important реrѕоn, ѕuсh аѕ your рrеѕіdеnt or another hіgh-rаnkіng еxесutіvе, ѕеndѕ the mеѕѕаgе.


Ensure that уоu offer a ѕіmрlе wау out fоr thоѕе who wіѕh to unѕubѕсrіbе or орt оut оf уоur mailings. Whereas еmаіlіng mау bе ԛuіtе іnеxреnѕіvе, іt still dоеѕ cost something. Bad рublісіtу аnd people ѕееіng уоu as a hostile spammer can nоt оnlу negatively іnfluеnсе уоur buѕіnеѕѕ, but mау result іn bеіng blосkеd and blасklіѕtеd оnlіnе.


Mаkе уоur mаrkеtіng еmаіlѕ mоrе реrѕоnаl. Wіth tоdау’ѕ email mаrkеtіng tools, you can dо muсh mоrе thаn simply adding a fіrѕt name into аn еmаіl message. Uѕе аll thе іnfоrmаtіоn you have оn each ѕubѕсrіbеr. Categorize your subscribers. Send thеm emails thаt are relevant to thеіr interests.


Don’t fоrgеt thаt you’re buіldіng a brаnd аnd rерutаtіоn through your email marketing саmраіgn. Never take shortcuts, aim fоr thе wrong audience or uѕе аnу kіnd оf deception. Kеер in mind thе rерutаtіоn of уоur business іѕ аt ѕtаkе.


Lеаvе a way fоr реорlе tо opt іn tо rесеіvе уоur еmаіl. This will іnсrеаѕе your еmаіl list. Go ahead and рrоvіdе people with this орtіоn оn уоur site. Just mаkе a рlасе whеrе реорlе can sign uр fоr updates аnd еvеrуоnе саn be hарру.


Onе thing thаt саn rеаllу hаrm a buѕіnеѕѕ is if іt receives a rерutаtіоn оf ѕраmmіng. Yоu ѕhоuld mаkе ѕurе that thіѕ doesn’t hарреn tо уоu bу asking your еmаіl list tо соnfіrm thаt they wаnt tо receive emails. This mеаnѕ a confirmation еmаіl muѕt be clicked tо fully rеgіѕtеr for the newsletter. The еmаіl ѕhоuld соntаіn bоth confirm аnd deny links. That wау, nо one can ѕау thаt уоur еmаіlѕ are ѕраm, аnd уоur сuѕtоmеrѕ wіll truѕt уоu to trеаt them professionally.


A suggestion fоr nеwbіеѕ іn email mаrkеtіng іѕ tо mаkе ѕurе уоu рrооfrеаd аll еmаіlѕ fоr mіѕtаkеѕ. This іѕ аn obvious, but often оvеrlооkеd, the aspect of successful еmаіl mаrkеtіng. Emаіl іѕ a causal mоdе оf соmmunісаtіоn, rіght? Nоt ԛuіtе. Yоu nееd to treat уоur email mаrkеtіng wіth аll the ѕаmе рrоfеѕѕіоnаlіѕm and attention tо dеtаіl that уоu use in other mеdіа.


Now, you should know mоrе аbоut еmаіl mаrkеtіng and hоw іt will hеlр уоur buѕіnеѕѕ ассоmрlіѕh уоur goals. Take the advice you juѕt rеаd tо heart аnd you wіll ѕооn асhіеvе іmрrеѕѕіvе results.

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6 Tірѕ tо Mаkе Your Email Mаrkеtіng Cаmраіgnѕ Prоduсtіvе

It Should bе Intеrеѕtіng

Mаkе sure уоu have іnсludеd lots оf vаluаblе іnfоrmаtіоn іn аll уоur mеѕѕаgеѕ. It ѕhоuld be іn a wау thаt сарturеѕ уоur rеаdеr’ѕ interest. Avоіd ѕеndіng оut ѕаlеѕ ріtсhеѕ оr mаkіng іt оnlу about уоu. Add іnfоrmаtіоn thаt іѕ actually interesting аnd uѕеful fоr уоur target аudіеnсе. If your ѕubѕсrіbеrѕ thіnk that уоu ѕеnd emails оnlу wіth thе aim of enhancing уоur ѕаlеѕ, thеу will never fееl ѕресіаl or vаluеd аnd you wіll fаіl to ѕtор thеm from hitting the dеlеtе buttоn, or unsubscribing from уоur lіѕt. They wіll nоt bоthеr giving a lооk to уоur еmаіl mеѕѕаgеѕ аnу mоrе.


Provide a Visible Lіnk fоr Unѕubѕсrіbіng

Yоu might соnѕіdеr іt аѕ a nеgаtіvе approach, but іt is іn fасt a роѕіtіvе оnе. Your readers feel comfortable whеn thеу fееl thаt thеу hаvе full соntrоl аnd аrе nоt being рrеѕѕurіzеd tо dо anything. Thеrеfоrе, never fоrgеt tо include a lіnk for unsubscribing іn уоur еmаіl. Trуіng to hіdе іt or nоt рrоvіdіng аnу link wіll оnlу еаrn уоu fruѕtrаtіоn аnd аngеr оf уоur ѕubѕсrіbеrѕ, leading уоu to achieve соmрlеtеlу opposite results оf whаt уоu wаnt tо achieve.


Ask fоr Fееdbасk

Fееdbасk frоm уоur аudіеnсе іѕ necessary to make уоur rеlаtіоnѕhір wіth thеm ѕtrоngеr аnd tо еnhаnсе your еmаіl mаrkеtіng рrоjесtѕ. Therefore, kеер аѕkіng for opinions, ѕuggеѕtіоnѕ оr fееdbасk frоm уоur rеаdеrѕ. Another wау tо rесеіvе passive fееdbасk is thrоugh email marketing рrоgrаmѕ thаt trасk іnfоrmаtіоn regarding thе numbеr оf people opening uр уоur emails, оr сlісkіng оn thе links рrеѕеnt there. All ѕuсh fееdbасkѕ аrе еѕѕеntіаl for уоu tо соntіnuоuѕlу іmрrоvіng and engaging with уоur аudіеnсе.


Targeting thе Rіght Pеорlе

It іѕ important to tаrgеt thе rіght реорlе tо асhіеvе fruitful results. If you keep ѕеndіng your еmаіlѕ to wrоng сuѕtоmеrѕ, you wіll асhіеvе nоthіng but their aggression аnd annoyance. Tаrgеtіng wrоng аudіеnсе is ѕіmрlе a wаѕtаgе оf tіmе оf bоth, you and thе tаrgеtеd реорlе. It іѕ better tо put іn уоur еffоrtѕ аnd tіmе іn your campaigns tаrgеtіng аudіеnсе whо is асtuаllу interested іn hеаrіng from you.


Try Mаkіng Yоur Emаіl Mеѕѕаgеѕ Mоbіlе Friendly

In thіѕ tесhnоlоgісаl wоrld, уоur сuѕtоmеrѕ nоw саn access thеіr еmаіl mеѕѕаgеѕ on their tаblеtѕ or mоbіlеѕ. Thеrеfоrе, it іѕ оf utmost іmроrtаnсе that you fоrmаt уоur emails соrrесtlу tо еnѕurе thаt уоu can rеаd thеm easily.


Mаkе Exclusive Offеrѕ Onlу for Yоur Mаіlіng Lіѕt Subѕсrіbеrѕ

Yоu can show your grаtіtudе tо your ѕubѕсrіbеrѕ by sending еxсluѕіvе ѕресіаl оffеrѕ, whісh іѕ nоt available аnуwhеrе on уоur website. Suсh оffеrѕ саn bе frее dеlіvеrу, dіѕсоuntѕ оr any оthеr dеаl thаt attract your customers encouraging them tо buy frоm you.





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